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JAMsj Names New President

SAN JOSE – The Japanese American Museum of San Jose (JAMsj) named Michael Sera as its new president of the Board of Directors effective October 2017, succeeding Dr. Aggie Idemoto.

Michael Sera

The museum recognizes and expresses its gratitude to Idemoto for her strong leadership, and collaborative spirit, as she led the museum board for multiple terms.

In reflecting on her leadership, she says, “It has been a very fulfilling role, serving as the guide on the side, as new leaders emerged with our growth.”

Through the years, Idemoto was a constant source of vitality, keeping up the momentum, while she worked alongside the dedicated team of volunteers. As the leadership transitions to Sera, she says, “I trust that the same spirit will prevail as Michael steps forth, bringing energy, creativity, and a deep passion for our vision.”

Sera, a native San Franciscan, grew up bilingual, learning Japanese and English from his Issei parents. After graduating from San Jose State University, he worked in the semiconductor and electronics industry for more than 30 years. Today, he operates his own consulting firm, focused on bridging the technology and culture gap between Japan and North America.

In 2010, he became involved in the San Jose Japantown community by helping with the JAMsj exhibit construction, and by regularly volunteering as a museum docent. The following year, he began serving on the JAMsj Board of Directors. Most recently, he was the board vice president of public programs. In that capacity, together with a team of volunteers, he produced and developed numerous museum events and programs.

Sera’s attraction to JAMsj was the opportunity to give back to the community, and to learn more about the Japanese American experience.

Looking ahead, he is inspired by the museum’s potential to further its collection, preservation and sharing of Japanese American history, culture and arts.

“This year, we celebrate JAMsj’s 30th anniversary,” says Sera. “I hope to spend more of my time focusing on the future of JAMsj.”

JAMsj collects, preserves and shares Japanese American history, art and culture with an emphasis on the greater Bay Area. The museum is located at 535 N. Fifth St., San Jose, CA 95112. For more information, call (408) 294-3138 or visit

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